Who am I?
My name is Andy Drinkwater. I have been a Search engine optimization expert since 1999, which takes that to over 18 years practical experience as this article is created (May 2018).
My personal aspects of skill are located around Technical SEO, Search engine optimization Auditing and also Reputation Control. My years of knowledge in this specific marketplace provide me lots of observations that I will be able to share with you right here.
There is more about me on my web site here or even on Twitter as well as Facebook.
Search engine optimization consultant, freelance Search engine marketing consultant, independent Search engine optimization expert - no matter what you call them many of them offer a similar benefit - at least should.
In the SEO World, there are a wide range of providers which can supply you with different solutions.
A search engine optimisation group, for example, is not likely to place people at your business premises, whilst a search engine ranking consultant can frequently be situated on-site, leading in-house groups or carrying out particular projects.
This is why you need to determine which one is likely to go with the business requirements! Would you like to get someone to be sat in your offices, or perhaps the duties needed allowed to be taken care of from their place of work?
There exists an enormously prevalent belief that each and every consultant, SEO or otherwise, are just wallet-hungry and ask for extortionate rates for their assistance.
It could be that there will be an element of fact to this, but if you consider why, it would seem sensible.
Does your business require a Search marketing professional?
Usually a consultant is extremely qualified in their selected subject of Website optimization. It could be you would like a consultant with specific technical knowledge - expertise that may not be offered by an agency.
You could potentially require a consultant that is exceptionally qualified in international Website placement, AMP or maybe expert auditing; one who might well be a professional at web page configuration or possibly setting a web page up with Schema.
But alas, you have no ultimate guide that exists which will help you in figuring out which degree of assistance you might need. It is advisable to establish your own major objectives and choose who is ideally suited to deliver this for you.
What exactly do you have to spend on a Search marketing specialist?
Of course, some SEM professionals do ask for over £1000 every day, but there are just as many who can charge fifty percent of that that may be equally as highly talented.
It is necessary to double check that they are going to be capable to complete the projects you may want, so don’t ever be worried about asking them questions or perhaps for examples of jobs done for various other customers.
Undertaking your own analysis
You are able to search for a likely Search engine marketing professional online. Check out just what exactly others have had to say about them or if they possess a record of negative encounters along with other clients.
Check for Google testimonials and social activity. You can also tell if somebody will probably operate well along with you just by getting a general feel for them as a person.
The final thought
The crucial for discovering precisely what you would like would be to make a note every one of your business needs. Discuss with several different industry experts and see which way they work as well as what precisely their charges are like.
Ask them in for an interview - if that could be awkward for any reason, schedule a call on Skype to help you to at the very least see them.
It is also commonly known that Search engine marketing consultants spend lots of time at client office buildings, so don’t fret too much when their business address just happens to be their family home - it is a particularly typical practice
Is an SEM specialist the best suited fit for your requirements? If yes then you definitely might just discover that paying out a little more at the outset, can save you throwing away money sooner or later.